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Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
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Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
We will reach out to you within 24 hours to confirm the meeting details.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your form. Please try again or email us at hello@saw.com.sg
Frontend
Backend
Both
Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
How a Custom Rebrand and Website Increased Restaurant Reservations by 10.4X
Services
Frontend Website Design & Development
Search Engine Optimization
Landing Page Optimization (SEM)
Industry & Location
Food & Beverage, Hospitality
Mid-range restaurant and bar in town
Singapore
Executive Summary
The Jungle Boy, an innovative restaurant concept by the Old Street Group, faced challenges with its digital presence. Despite a high-quality dining experience, the restaurant’s incomplete, template-based website did not align with its premium offerings, leading to low traffic and reservations. To address this, SAW initiated a full rebrand and website overhaul that reflected the restaurant’s ambiance and food quality.
The new website attracted 5,883 engaged sessions and generated 769 reservations in one year, resulting in a 10.4X return on investment. The rebrand not only improved customer engagement but also expanded revenue streams with event bookings and influencer partnerships.
The Jungle Boy, led by Old Street's second generation owner and MasterChef finalist Lim Kuan Yiou, aims to be the go-to event space and dining destination for millennials and businesses seeking a versatile venue.
Client Challenges
Although The Jungle Boy had a strong offering with exquisite cuisine and a versatile space for events, the restaurant’s digital presence did not reflect its true essence. These misalignments created obstacles in attracting the right clientele and driving reservations.
Incomplete and Misaligned Website
The restaurant’s existing website was template-based and failed to capture the premium dining experience offered at The Jungle Boy. It projected an image of a low-end bar rather than a multi-level restaurant and event space.
“The restaurant industry is a killer. We open and close restaurants all the time. We knew there was demand for our food and drinks, but we needed a way to reach the customers.”
— Lim Kuan Yiou, 2nd Gen Owner, Old Street Group
Zero Conversions from Google Ads
The restaurant invested in Google Ads but saw no conversions, leading to wasted ad spend. The ineffective ad strategy further compounded the disconnect between The Jungle Boy's true value and its online presence.
The Turning Point
As customer traffic and engagement faltered, it became clear that The Jungle Boy’s brand identity and digital presence needed a significant overhaul.
Importance of digital branding
Lim Kuan Yiou realized that without a synchronized branding effort, the restaurant wouldn’t survive in Singapore’s competitive food and beverage market.
“We just needed a way to reach the customers, otherwise The Jungle Boy wouldn't last even 6 months.”
— Lim Kuan Yiou, 2nd Gen Owner, Old Street Group
That’s when SAW stepped in to realign The Jungle Boy’s digital identity and turn around its online performance.
Crafting the Solution with SAW
The Jungle Boy partnered with SAW to realign the brand and revamp its digital presence.
Understanding the Need
SAW started with a comprehensive assessment of The Jungle Boy’s brand identity. By incorporating insights from the owner, staff, and local market observations, SAW redefined the restaurant’s digital presence to better resonate with its millennial target audience.
“We knew the website had to reflect the energy and appeal of The Jungle Boy to drive both reservations and event bookings. It was severely misaligned.”
— Agnes Ang, SAW
Developing the Custom Branding and Website
SAW executed a full rebrand, creating a cohesive brand identity inspired by fire and nature. This was integrated across both digital and physical touchpoints, from the website to the in-house design. The new website included high-quality imagery, streamlined navigation, and strategically placed "Book a Table" buttons to improve the customer journey.
“The new website captures the brand’s ethos. Basically, the vibes from the digital side will be the same as the physical restaurant. And we're confident this will drive engagement and reservations.”
— Agnes, SAW
Key Features
Brand Strategy and Cohesive Identity
SAW created a refreshed brand identity for The Jungle Boy, aligning the restaurant’s online and offline presence to attract its millennial audience and event-booking clients.
Optimized Website for Conversions
The redesigned website featured high-quality imagery, simple navigation, and strategically placed call-to-action buttons to maximize table reservations and inquiries for event bookings.
SEO and Content Strategy
To improve organic traffic, SAW implemented a content strategy optimized for search engines, helping The Jungle Boy capture a larger audience and drive more engaged traffic.
Customized User Experience
The website delivered personalized visitor experiences based on traffic sources, ensuring customers could quickly find the information they needed and make reservations seamlessly.
Results and Impact
Engagement and Traffic
5,883 engaged sessions were recorded on the website in one year.
76% increase in organic search traffic, driven by the new SEO and content strategy.
Conversion Excellence
769 reservations were booked through the website in one year, leading to 570 estimated successful bookings.
10.4X return on investment, translating to ~$57,000 in additional revenue.
Positive Marketing Returns
14 potential event bookings were captured, adding an additional revenue stream to The Jungle Boy's business.
A significant booking from a marketing agency, amplified by influencer shares, enhanced the restaurant’s visibility and market appeal.
Conclusion
The partnership between The Jungle Boy and SAW was a resounding success, with the rebranding and website overhaul driving significant growth in reservations, traffic, and overall brand engagement. The results speak for themselves—a 10.4X ROI, increased customer loyalty, and expanded revenue streams through event bookings.
With this transformation, The Jungle Boy is now positioned to attract a wider audience, continue growing its business, and replicate this success with future ventures.
The feedback has been overwhelmingly positive, and we have been engaged for more collaborations with other restaurant brands in the Old Street group, including OMMA and Ajomma.
Is your business facing similar challenges with manual processes and design?
Discover how SAW can transform your operations with a custom solution tailored to your unique needs. Request a meeting today to explore how our expertise can set you apart in your industry.
