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Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
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Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
We will reach out to you within 24 hours to confirm the meeting details.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your form. Please try again or email us at hello@saw.com.sg
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Backend
Both
Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
Remember to check your Spam/Junk folders. If you do not receive it, send us an email at hello@saw.com.sg.
Fun fact
Our brand icon is a Death's-head hawkmoth. It got its name from the skull-like marking on its back, which resembles a human skull, making it one of the most visually distinctive moths.
While folklore depicted it as a harbinger of death, SAW sees it as an omen of transformation. “To become the best version of yourself, you must kill off the old you.”
There's an error submitting your request. Please try again or email us at hello@saw.com.sg
How a Custom CRM Solution Transformed Operations and Boosted Efficiency by 50%
Services
Backend Design & Development
Custom Integrations
Customer Relationship Management (CRM) system
Industry & Location
Maritime Supply and Ship Chandling
Supplying provisions to shipping vessels
Singapore
Executive Summary
Priboy Shipping, a Singapore-based ship chandler specializing in halal provisions for shipping vessels, faced significant operational challenges due to manual order processing and inventory management. These issues led to frequent errors, increased costs, and strained customer relationships. Owner Farzana Begum partnered with SAW to develop a custom Customer Relationship Management (CRM) system.
This integrated solution centralized all orders, automated inventory tracking, and introduced innovative features like a meal planning function. The result was a 50% reduction in order processing time, elimination of inventory discrepancies, and enhanced customer satisfaction, positioning Priboy Shipping as a leader in the maritime supply industry.
In the bustling maritime hub of Singapore, Priboy Shipping has been a trusted provider of halal provisions to ships anchored in its waters. Founded by Muhammad Yusuf, the company has built a reputation for reliability and quality. In 2017, his daughter Farzana Begum inherited the family business, bringing with her a vision to honor her father's legacy while steering the company into the future.
Client Challenges
Despite its strong reputation, Priboy Shipping was grappling with inefficiencies that hindered growth and customer satisfaction.
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Manual Order Processing
Farzana observed that orders were received through various channels—emails, messages, and WhatsApp—and manually entered into Excel sheets. This process was time-consuming and prone to errors.
“When I first took over in 2017, our business model was mainly manual. We would get orders from ship captains via messages, emails, or even WhatsApp. So we had to manually key in the prices in the Excel sheet, and that takes a long time. Errors bound to happen quite frequently because of typo errors—like sometimes one decimal point can change the whole price, you see.”
— Farzana Begum
Inventory Discrepancies
The lack of a real-time inventory system led to stock shortages and last-minute scrambles to fulfill orders.
“After the ship captain finalized the order, that's when my operations staff would go through the warehouse to start picking up all the items for packing and palletizing. And then that's where we have a lot of issues when, you know, suddenly we do not have the stocks on hand.”
— Farzana Begum
Increased Operational Costs
To meet urgent demands, the company often resorted to purchasing items from retail outlets at higher prices.
“At the back end, we would try to check with suppliers whether they can make it on time to deliver some stocks, or else we might need to rush out to the nearest supermarket and grab things off the shelves. Each product that is out of stock, if you have to buy it off the rack at supermarkets, can easily cost at least 10 to 15 percent more. With that cost, it can sometimes go up to hundreds or even thousands of dollars.”
— Farzana Begum
Customer Dissatisfaction
Errors and delays were impacting client trust and satisfaction, threatening long-standing relationships in a competitive industry.
The Turning Point
Determined to modernize the business, Farzana took matters into her own hands and built an e-commerce website on Shopify.
Hesitant client adoption
While the e-commerce platform allowed for online ordering and automated inventory deductions, many clients were hesitant to adopt it.
“We still have ship owners or captains that actually send us orders via Excel sheets. So for that, my staff have to create another invoice on another system, and the inventory for that particular order will not be captured on the e-commerce platform.”
— Farzana Begum
Realizing that a more comprehensive solution was needed, Farzana sought professional expertise.
Crafting the Solution with SAW
Farzana partnered with SAW to develop a custom solution tailored to Priboy Shipping's unique challenges.
Understanding the Need
SAW recognized the importance of creating a system that accommodated both digital and traditional clients.
“For Priboy, the entire project is all about how we can create convenience. So what we've done here for Priboy is digitize the entire process for them. We've created two integrated software working hand in hand.”
— Rishikesh Sawant, SAW
Developing the Custom CRM
The solution involved integrating the existing e-commerce platform with a new CRM system, ensuring all orders—regardless of how they were received—were centralized and inventory was updated in real-time.
“The CRM system will be a dedicated channel for Farzana to interact with her customers and manage orders at the same time.”
— Rishikesh Sawant, SAW
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Key Features
Real-Time Inventory Tracking
Automatic updates to inventory levels with every order.
Integrated Order Management
All orders entered into one system, eliminating duplication and reducing errors.
Meal Planning Function
An innovative feature to assist ship crews in meeting nutritional guidelines.
User-Friendly Interface
Designed for ease of use to encourage adoption by staff and clients.
Results and Impact
Operational Efficiency
Order processing time decreased by 50%.
Manual data entry errors were virtually eliminated.
Real-time tracking prevented stock shortages.
Cost Savings
Saved up to 15% on operational costs by avoiding last-minute retail purchases.
Freed up staff to focus on customer service and strategic tasks.
Enhanced Customer Satisfaction
Clients received accurate pricing and timely deliveries.
The meal planning function met clients' needs for crew nutrition management.
Competitive Advantage
Positioned Priboy Shipping as an innovator in the industry.
Enhanced relationships led to increased loyalty and referrals.
Conclusion
Throughout this journey, the collaboration between Farzana and SAW was central to the transformation. Our combined expertise and commitment to innovation not only resolved existing challenges but also set a foundation for future growth.
With the successful implementation of the custom CRM system, Priboy Shipping is now exploring additional features to further enhance their services. The scalable nature of the CRM means it can evolve with the company's needs, potentially revolutionizing operations across the maritime sector.
Priboy Shipping's transformation demonstrates the profound impact of embracing digital solutions tailored to specific business needs. By partnering with SAW, who understood their challenges, they not only resolved operational inefficiencies but also positioned themselves as innovators in their field. Their story serves as an inspiration for businesses seeking to navigate the complexities of modernization while honoring their legacy and client relationships.
Is your business facing similar challenges with manual processes and inefficiencies?
Discover how SAW can transform your operations with a custom solution tailored to your unique needs. Request a meeting today to explore how our expertise can set you apart in your industry.
